Arena Cashback Offers and Coupons

rena S.p.A. is an Italian manufacturing company that offers competitive swimwear. The company was created in 1973 by Horst Dassler, son of Adidas founder Adolf Dassler<. The company is currently headquartered in Tolentino, Italy. In 1990, Arena was sold by Adidas to the Japanese corporation Descente Ltd., which still commercializes the brand's products.

Arena has subsidiaries in France, Germany, and the United States of America, and also operates through a global network of distributors and licensees, with a presence in over 100 countries around the world.

Arena was created in order to manufacture competitive swimwear. The idea of producing sportswear came up to Dassler after the astounding performance of swimmer Mark Spitz at the 1972 Summer Olympics in Munich, where he won seven gold medals.

In 1973 the brand launched its first swimwear line, the "Skinfit", made of an ultra-light fabric that only weighed 18 grams. One year later, Arena signed its first sponsorship agreement with the Australian swimmer Shane Gould, who had won 5 Olympic medals at Munich. Arena released a swimsuit collection under its name then for the first time.

Having realized that sponsorship was a key to the brand's success, Arena signed other individual athletes for the 1976 Summer Olympics in Montreal. Some of the athletes sponsored were Mark Spitz, Novella Calligaris, Steve Furniss, David Wilke, Shirley Babashoff, Gary Hall, Klaus Dibiasi, and Ulrika Knape, among many others.

During the 1980s, Arena introduced the "Flyback" suit, designed with thin straps to create larger shoulder openings for professional swimmers. Other swimsuits that were launched were the "AquaRacer" (1990) and the "X-Flat" (1997), while the brand continued to recruit new talents to add to its list of sponsorships. Some of the athletes signed with the company after that were Alexander Popov and Franziska van Almsick. In 2019, Arena bought the global brand rights to the Italian swimwear brand; Diana and added it to its long legacy.

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