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Champion is an International American brand of sportswear that offers its products and designs for men, women, and kids. The brand was founded in 1919 and is based in Winston-Salem, North Carolina, the United States of America. The company was originally based in Rochester, New York, prior to its acquisition by Sara Lee in 1989 and it owns more than 28 stores and ships its products worldwide.
Products manufactured and sold by Champion include sportswear, apparel, casual wear, footwear, and accessories. "Champion" is HanesBrands' second-largest brand with the namesake Hanes brand in the first place.
The company was established by the Feinbloom Brothers as "Knickerbocker Knitting Company." The three members of the Feinbloom family came together with a vision to create a new, exciting sportswear business in Rochester, NY. The company soon signed an agreement with the Michigan Wolverines to produce uniforms for their teams. This was the first of many teams that Champion supported later. In the 1930s the company was renamed "Champion Knitting Mills Inc.", producing sweatshirts. After which, the brand's products were adopted by the US Military Academy to be used during training exercises and physical education classes.
Champion was the first brand ever to introduce the hooded sweatshirt. The hoodie was designed and developed for practical reasons as a warm-up or “sideline” garment for athletes to wear in-between game time or practice sessions.
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