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Derhy was founded in September 1969 and soon moved to its permanent headquarters at 4 Faubourg Poissonnière in Paris. Yvette and Renee Derhi made their debut in 1969 with the import of Indian fabrics. For the first time, the company developed itself by introducing brightly colored jackets within the hippie trend of the 1970s. The brand's nickname became more evident with its crazy touch, as Derhy imposes its nomadic, bohemian and colorful style throughout France.
Quickly, the flow of customers to the brand was remarkable, and the buyers and designers were often friends. Customers were also buying what they wanted early in the morning to sell in the afternoon. It was with the telex, which was cracking at the back of Renee Derhey's tiny office, where orders were being placed.
In the 1980s, chains of distribution were formed, then René Derhey transformed his company into a creative company, and set out to develop supplier distribution models. The 1980s was marked by the emergence of a true Derhi character who developed her feminine, bohemian, and ethnic style. Creativity, femininity and detail were given priority: embroidery, beadwork, fabric, sequins and noble materials adorned the unique and authentic creations of the Parisian luxury brand.
The 1990s saw the continuation of this trend with the opening of stores and the publication of winter and summer collections, the business model was improved, and the suppliers gradually became true partners in the creation. TV and Metro campaigns gave the brand their famous slogan "We knew you! René Derhy!" More and more designers are working for the brand.
Around the first decade of the 21st century, Derhy has rebounded strongly, with the support of designers, with support for efficient logistics and an international presence. With the Internet, everyone is working on conformity with this era by opening a virtual showroom dedicated to professionals, in addition to an online store for the brand's customers, whose number increases every week.
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