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Founded in 1968 as a textile design company, Etro has been the heart of the company's main design style over the first decades as the pioneer and founder of the brand. The company is headquartered in Milan, on Via Spartaco, and was renovated in 1977.
Company president Jacobo Etro says that he started his business as a child, spending long hours copying textile designs and experimenting with his creative styles, and he sees that a trip that Etro executives had taken to India, was a turning point for the company's furniture line which debuted in 1981.
The company started producing leather goods made from paisley jacquard fabrics in 1984. Then Etro started their home collection in 1985, while the fragrance collection was launched in 1989, making its debut in the brand's flagship boutique.
The latest additions to the fashion line include Rajasthan and Jacquard. Etro's first fashion show took place at Milan Fashion Week in 1996. The company started sales by direct mail through New York Times ads starting in 1999, and the brand began selling its clothing online as well as in retail stores in 2013. In 2014, Rizzoli Publishing published a study of the company's history titled "Etro".
The menswear collection was introduced through catwalk shows, including the Fall/Winter 2003 collection that took guests on a 1937 steam train through urban Milan.
The womenswear line was launched in 1991 with the Spring/Summer 2016 womenswear collection presented in Milan.
You can shop for Etro's products at online stores like Farfetch and The Luxury Closet and enjoy great offers. If you shop for Etro products through Yajny, you can take advantage of Yajny's exclusive cashback deals and discount coupons.