Rolex Cashback Offers and Coupon Codes

Rolex is a luxury Swiss watch manufacturer based in Geneva, Switzerland. The company was originally incorporated as Wilsdorf and Davis in London, England in 1905. The company was registered under the name Rolex as a trademark name in 1908 and became Rolex Watch Co. Ltd, in 1915, and after World War I, the company moved its base of operations to Geneva due to the unfavorable economic situation in post-war Britain, and in 1920, Hans Wilsdorf registered the company in Geneva with a new name for the company which eventually became Rolex SA. Since 1960, the company has been owned by the Hans Wilsdorf Foundation, which is a private family enterprise.

Rolex SA and its subsidiary Montres Tudor SA, design, manufacture, and distribute wristwatches sold under the Rolex and Tudor brands. In 2018, Forbes ranked Rolex as the 71st most valuable brand in the world. As of June 2019, Rolex has been ranked among the ten most expensive watches in the world that have ever been sold at auctions. There are three Rolex watches in particular with distinction. Rolex Daytona, for example from Paul Newman, currently holds the title of the second most expensive wristwatch and third most expensive watch auctioned, selling at $ 17.75 million in New York on October 26, 2017. Since 2005, more than half of the annual production of watches certified by Contrôle Officiel Suisse des Chronomètres has been Rolex as it continues to hold the record for certified watches in the category of wristwatches.

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