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Ancient Kallos is a Greek brand for resort wear. The resort wear used to be called the cruise collection or the resort collection which referred to the clothes you need on a holiday or while travelling. It is an inter-season or pre-season line of ready-to-wear clothing produced by a fashion house. They are usually warm-weather designs that can suit the Mediterainien temperature even if it is winter time and snowing in other places. The brand is inspired by the Greek beauty “Kallos'' and its cultural heritage while all of its products are 100% handmade with natural fabrics, designed, cut, and manufactured in Hellas. In 2014, the resort wear brand was created as a result of the cooperation between Lamprini and Stella Stavrou, merging together their fashion and architectural backgrounds. Each collection from Ancient Kallos consists of summer town wear, beachwear, beach towels, and beach bags.
Since the brand is totally affected by the ancient Greek, even the sun in the form of its ancient Greek symbol features in the logo, in the letter O, as a representative of the spirit, while the dot in the middle symbolizes the original spark, which mainly springs from willpower. Ancient Kallos is considered the first purely Greek Resort wear brand. And this alliance between its two founders confirms the direct relationship between the fashion aspect and the architectural one.
The Resort collection of Ancient Kallos includes creations made of natural fibres, mainly cotton fabrics, lace, and silk. A series of beach dresses, shirt dresses, beach kaftans, cover-ups, shorts, pareos, beach bags, shopping bags, and beach towels make up the highlights of the collection, which is intended for the modern-day woman who loves summer and knows how to enjoy the relaxing holiday ambience on the beach.
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