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Diesel is an Italian fashion brand that was founded in the year of 1978 by Renzo Rosso, and since then Diesel has been working with its various fashion and accessories packages to target the youth by providing everything they need in the fashion field. Diesel had achieved amazing successes in the first twenty years of its life as a brand, and this success was due to the former Technical Director, Wilbert Das, who was appointed in 1993.
Das had set a very specific goal for himself from the very beginning and it is to turn Diesel into a global international brand, and under his leadership Diesel expanded to include many products, including children's fashion, eyeglasses, underwear, bags, accessories, and perfumes.
Today, Diesel markets its products in more than 5,000 retail stores around the world and also owns around 300 stores of the brand in multiple countries. Das had retired in 2009 and was replaced by Bruno Cullen Diesel.
Diesel entered the world of perfumery in 1996 with the launch of their first perfume, "Marbert" for men and women, followed by the launch of many wonderful perfumes, and then Diesel entered into a partnership with L'Oréal. Most Diesel perfumes are offered in unique bottles, such as a "hand fist" bottle, for example, and the brand today has a bouquet of 36 fragrances, the oldest of which were produced in 1996 and the most recent in 2016. The last diesel release in 2016 was the "Only The Brave Extreme" perfume for men.
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