Fendi Cashback Offers and Coupon Codes

Fendi is a luxury Italian fashion house that produces furs, ready-to-wear, leather products, shoes, perfumes, eyewear, watches, and accessories. Founded in Rome in 1925, the brand Fendi is known for its furs, accessories, and leather goods such as Baguette handbags, jours, Peekaboo, and Pequin.

Fendi was launched in 1925 by Adele and Eduardo Fendi as a fur and leather store in Rome. Since 1946, the five sisters Paula, Anna, Franca, Carla, and Alda have joined the company in its second generation as a family-owned enterprise, each holding a 20 percent share of the brand. Karl Lagerfeld joined Fendi in 1965 and became Creative Director of the luxury fashion brand's fur and womenswear group (launched in 1977).

In 1994, Paula Fendi handed over the presidency of the company to her younger sister, Carla. Silvia Venturini Fendi, Anna's daughter, joined the fashion house in 1994 and since then has been the creative director of men's accessories and lines. By 1999, 32% of Fendi's business was dedicated to its fur and apparel business, 40% to accessories, and 28% in other activities.

Fendi was a family-owned business until 1999, until Prada and LVMH joined forces to buy 51 percent of Fendi for $ 545 million after competitor Gucci lost in the bidding process. According to this deal, Prada and LVMH were given the right to acquire the 49% of Fendi which the sisters must decide to sell.

In 2017, Fendi launched a specialty store in association with the e-commerce platform Farfetch for customized handbag designs.

By 2018, Fendi had crossed the 1 billion euros ($ 1.2 billion) in annual sales. At that point, the brand had 3,000 employees worldwide, including around 400 working in leather and fur workshops in Italy. It also operates a network of 215 stores.

In September 2020, it was announced that English designer Kim Jones would also take on the role of Artistic Director of the Fendi Women's Group.

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