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Max Factor is an international brand for cosmetics, make-up, and personal care products. The company was founded by Coty, Inc. in 1909 as Max Factor & Company by Maksymilian Faktorowicz, a beautician from Poland. Mr Max Factor was a Russian immigrant who made a name for himself as Golden Hollywood's leading make-up artist. Max Factor emigrated in 1914 to America, settling down in Los Angeles to be closer to the budding film industry. The company was purchased by Procter & Gamble in 1991. Max Factor is known for its contribution over the years to movie make-up.
In Hollywood's golden age for cinema, only one name was on the lips of the silver screen stars; Mr Max Factor, a visionary make-up artist, wig maker, and inventor. Max Factor was known for creating the signature looks of the era’s most famous characters and celebrities, he created glamorous but realistic looks on screen for leading stars such as Ava Gardner, Jean Harlow, and Marlene Dietrich. Things went further after that because Max Factor believed that glamour should be within reach of all women and not only stars. He believed that glamour is something that is created and that every woman deserves to have the chance to create her own. This dedication to helping all women realize their glamour potential is something that endures at Max Factor today.
In 1916 Max Factor started selling eye shadow and eyebrow pencils and it was the first time such products were available outside the movie industry. Four years later, a full range of cosmetics was launched and people started for the first time calling it “make-up”. The make-up products and techniques Max Factor created for the movie industry and his Hollywood clients earned him an Oscar, but his guiding philosophy was that any woman could be glamourous given the right tools and make-up artistry skills.
Max Factor managed to change the concept of looks and styles on the silver screen of the cinema. The brand created on its own the first Makeup products ever made in history. Yajny is working as hard as it can to create something that unique in the online shopping field. Our platform is today writing down its legacy by collaborating with the biggest online stores and eCommerce websites in the Middle East to offer you as an online shopper the best cost-effective shopping experience that you can get.
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