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The French company Naf Naf is one of the ten largest retailers of women's clothing in France, and it operates retail stores across the country and elsewhere in the world.
The company's flagship brand is the Naf Naf women's ready-to-wear line, targeting the age group of 18-25. Naf Naf represents 80% of the company's total sales.
The company owns and operates a retail network of more than 150 stores, including 15 foreign locations, and acts as a wholesale distributor to licensed stores and boutiques all over the world, in addition to department stores and other retail clothing stores. All manufacturing operations, however, are contracted with third parties, mainly in Asia.
After years of recession during the 1990s - as the company found itself facing the arrival of stiff competition from foreign competitors such as H&M, Zara, Benetton, The Gap, Esprit, and the likes - Naf Naf struggled and had to reinvent itself as a brand. The company ended up changing up everything, from design process, operations, stores, and even closed a number of foreign retail outlets.
This helped the company regain its sales and profit growth, approaching 225 million euros in 2000, with a profit of 16 million euros.
You can shop for Naf Naf’s state-of-the-art products from their official online store, in addition to other online stores such as Vogacloset, for example. If you do your shopping through Yajny.com, you will be able to save on your Naf Naf purchases using Yajny’s exclusive cashback deals and discount coupons.