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Nivea is a brand of skin and body care products, owned by the German company Beiersdorf, and is considered to be the world's most exclusive skincare company. Founded in 1911, the company began developing a skin emulsion cream. During the 1930s, Beiersdorf began producing products such as shaving creams, shampoos, and skin creams. The Nivea brand quickly spread around the world after World War II.
The name Nivea is derived from the Latin word 'niveus', meaning snow-white. The 2011 Interbrand report ranked Nivea in the top 100 global brands. Also in the same year, it topped the results of a poll for the best reliable brand during the last five years, which was conducted annually by Reader's Digest magazine, as the respondents placed Nivea at the top of the list in 15 of the 16 countries surveyed.
Nivea has special laboratories staffed with scientists of the international academic and professional level, which allows them to formulate skin-friendly ingredients that have healing and caring effects.
The Nivea brand is present in the largest stores in the Middle East and ranks first in the skincare departments. Nivea offers its products with special offers and discounts that make the brand's quality products more affordable for customers everywhere, this is a testament that the brand, not only cares deeply about preserving the quality of their products, but also equally cares about gaining the customers' satisfaction, trust, and loyalty.
Nivea's products are available in several e-commerce and online stores such as: Souq Egypt and more that are partnered up with Yajny.com to offer customers access to exclusive offers, such as cashback and discount coupon codes, only through Yajny.com.